Insights
Is Your Group Program Hot...or Not?
In my prior life, I worked for a financial services firm in marketing and product development. Our sales team was itching to create an L-share annuity. All of our competitors had one, and the sales team believed that it was our biggest opportunity.
Our team worked really hard to develop and package it.
It had all the latest bells and whistles. We had a splashy promotional campaign to help us launch. Our account management team got the product accepted on our biggest distributors’ platforms.
But despite all of that, it didn’t sell.
That’s because the annuity looked like, worked like and sounded like everyone else’s.
If you’re doing transformational work, you already know that there’s a ton of communities, group coaching programs, masterminds and retreats for your ideal clients to choose from.
So what can you do to make sure that your group program is a “must-have” investment?
The difference is in the design.
When you design your group program with intention, your client’s journey is carefully mapped.
Every piece of content, the way you structure your program, and all the bonuses you provide are included for a specific reason…to deliver the transformation you promised.
To get the right combination of elements requires different questions.
Rather than asking “how many calls should I put in?” or “what modules should I include?,” go deeper.
Instead, ask your clients what they want from you next…
…and then tap into your soul knowledge…your deepest insights, life lessons and truths…
…to package the perfect blend of guidance, content, and community to get their desired outcomes.
Want to find out what’s on their minds? Shoot them a quick email. Create a simple poll in your FaceBook group. Or invite some of you best clients to chat with you 1:1 over virtual coffee.
It’s super simple, and will take the guesswork out of crafting your next offer.
It will also help get your creative juices flowing again. 🙂
When was the last time you asked your clients what they wanted from your next program? Their input can be the very thing that takes your group program from ordinary to extraordinary.
Want to learn more about how to grow your business to the next level with more ease? Join us in The Balanced Business community, a free group for mission-driven women who are committed to creating success on their own terms. Isn’t it time to achieve more by doing less?